There are different dieting plans, e.g. Atkins Diet and subway diet, for weight related health nutrition problems. The subway diet is a diet plan created by Jared Fogle, an Indiana University student who claims to have lost over 200 pounds by following the plan. This diet plan received immense publicity during early 2000 due to a extensively marketed advertisement campaign done by the Subway restaurant chain. The subway diet requires users to substitute two daily meals with subs from the restaurant chain.
According to Jared Fogle, he weighted nearly 425 pounds or 193 kg when he was at his junior year at Indiana University. Since the physical exercise he received was inadequate Fogel ultimately started worrying over his health and wanted some professional medical advice. It is there he understood that if he didn’t do something to lose weight straight away, his health was in grave danger. This encouraged him try different things in attempting to reduce weight. After being unsuccessful time after time, he supposedly wanted to attempt something new and decided to try a subway diet, eating sandwiches as alternatives for major meals of the day.
He substituted dinner and lunch daily with subs that were available at the subway restaurant that was near his college apartment after walking the 2.4 km (1.5 miles) distance to the restaurant. In addition to subs, he also had baked potato chips and diet soda from the restaurant. Fogle apparently reduced his daily calorie intake to nearly 900 calories from an initial daily calorie consumption of 10,000 and this rapid decrease in turn helped him to lose 245 pounds or 111kg, in just one year. Therefore, a subway diet helped Fogle to successfully lose a significant amount of weight in a relatively short time period.
Ryan Coleman who was a friend of Fogle wrote an article about Fogle and his subway diet to the Indiana Daily Student which was republished in the Men’s Health Magazine under the article “Crazy Diets that Work”. The account of the subway diet eventually reached Bob Ocwieja, a Chicago Subway owner, Richard Croad ,the Subway’s Chicago advertisement agency’s creative director and Barry Krause,owner of that agency . Fogel’s story became a part of a regional advertising campaign after they found and contacted Fogel and made sure that his story was true. The advertisement about the subway diet initially aired regionally and after sometime Subway decided to air it nationally. This advertisement campaign was a massive success and as a result, the subway’s sales increased by 18% during the following year.
Jared Fogle or The Subway Guy, the creator of the subway diet, now works for the restaurant chain. He travels the country advertising the positive effects of healthy diets.
